Celestial Scarf Necklace.
Crescent & Star
Crescent and star drawings move across pale patterned paper, intercut with archival reference pages.
From Sketch to Form
Drawn chains, stars and crescents come together in a study of the Celestial Scarf Necklace.
Selected campaign work / Surah Fayed for Azza Fahmy
Motif, material & making.
01 / 02
Project notes & details
The work
Craft, culture
and the detail.
References become a language for the house.
My work brought cultural and archival research into collection narratives, motifs and art direction, developing visual reference frameworks and a brand strategy and art direction document for executive review.
The project collages shown here bring together textile detail, decorated interiors and workshop encounters. Birds, flowers, embroidery and patterned surfaces show the relationship between motif, material and the atmosphere of a jewellery setting.
Celestial Scarf Necklace.
Sketch, motif and archival references introduce the Celestial Scarf Necklace. Play both films with their original sound.
Motif, material & making.
Three complete project collages. Select any image to explore the full set.